This striking 1950s travel poster for Thai International (now Thai Airways) captures the allure and mystique of Bangkok, Thailand, inviting travelers to immerse themselves in “The Experience.”
At the center of the design is a Yaksha guardian statue, an iconic figure from Thai mythology, standing in front of the richly decorated rooftops of Bangkok’s Grand Palace. The Yaksha, with its vibrant colors, intricate detailing, and imposing stance, symbolizes protection and strength, reflecting the grandeur of Thai culture and heritage.
Set against a bold red border, the image is both eye-catching and exotic, reinforcing the sense of adventure that awaits in Thailand. The elegant typography at the top—“The Experience”—suggests that a journey to Bangkok is more than just a trip; it is an unforgettable cultural immersion.
At the bottom of the poster, the tagline “Thai International’s Bangkok” is accompanied by the logo of SAS (Scandinavian Airlines System), which was a founding partner of Thai Airways. This collaboration allowed international travelers, particularly from Europe, to easily access Thailand’s vibrant capital city.
Produced in the early years of Thai International Airways, this poster was part of a global effort to promote Bangkok as a premier destination. With its mid-century modern aesthetic, vibrant colors, and cultural symbolism, it remains a highly sought-after collectible among aviation, travel, and vintage poster enthusiasts.
Whether displayed as a piece of aviation history or a tribute to Thailand’s rich artistic heritage, this poster continues to captivate with its timeless charm and evocative design.
Airline - Thailand - Religion
Fly there by SAS
Printed by Toppan in Hong Kong
Good condition, slight dirt
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