In 1970, the French National Railway Company (SNCF) commissioned the legendary Salvador Dalí to create a travel poster promoting the Alpes as a premier destination. The result is a stunning fusion of surrealism and nature, transforming the alpine landscape into an ethereal dreamscape.
The poster’s centerpiece is a majestic mountain, its snow-capped peaks rendered with Dalí’s signature fluidity, giving the impression that the landscape itself is melting or shifting in time. The deep blues and purples evoke a sense of mystery and grandeur, while delicate butterflies and a luminous green moth float through the foreground, introducing elements of fragility and transformation.
This composition embodies Dalí’s fascination with the subconscious and dreamlike imagery, elevating the Alps from a mere travel destination to a realm of fantasy and wonder. The dynamic brushstrokes, ink splatters, and organic textures blur the line between reality and imagination, reinforcing the surrealist aesthetic. His bold signature and the date "1969" in the lower right-hand corner mark this as a personal and distinctive creation.
As a collectible piece, this poster holds a unique place in both art and travel history. It represents a time when the SNCF collaborated with avant-garde artists to create visually captivating advertisements that were as much works of art as they were promotional tools. Today, it remains a highly sought-after collectible, celebrated for its blend of tourism, fine art, and surrealist vision.
Railway - Abstract - Mountain - France
Butterfly
Printed by Draeger
Good condition
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