This 1986 original advertising poster, designed by J. Mignon, perfectly captures the elegance, masculinity, and adventurous spirit of French Line, a distinguished fragrance by Révillon Paris. Known for its heritage in fine perfumery, Révillon crafted French Line as a sophisticated scent for men who embody confidence, refinement, and a spirit of exploration.
The poster’s design is a masterpiece of Art Deco inspiration, paying homage to the grandeur of transatlantic ocean liners. The imposing bow of a luxury ship, illuminated by glowing portholes, curves dramatically across the composition, evoking the legendary elegance of the French Line fleet. The deep black background enhances the bold contrast of light and shadow, lending an air of mystery and exclusivity.
At the forefront, the French Line perfume bottle stands with a sleek, ribbed texture and an ornate, polished cap, echoing the refined craftsmanship of luxury travel accessories from the golden age of ocean voyages. The typography—clean, bold, and modern—reinforces the prestige and timelessness of the fragrance. The tagline, "Pour l'homme des grandes traversées" ("For the man of great journeys"), speaks directly to the brand’s essence: a scent designed for those who cross oceans and embrace adventure with effortless sophistication.
This striking advertisement encapsulates the glamour, power, and allure of high-end perfumery in the 1980s, making it a true collector’s piece. It’s not just a poster—it’s an invitation to embark on a journey of luxury, refinement, and olfactory excellence.
Maritime Company - Perfume - Advertising
For the man of long crossings - with the authorization of the General Maritime Company
Printed by St Martin
Good condition
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