This striking 1939 travel poster by Sénéchal was designed to promote the renowned Plombières-les-Bains spa town in the Vosges region of France. Commissioned by the Société Nationale des Chemins de fer Français (SNCF), the French National Railway Company, this Art Deco-inspired advertisement captures the essence of wellness, relaxation, and nature, inviting travelers to experience the healing waters of this famous thermal resort.
The composition masterfully blends natural beauty with graphic modernism. In the foreground, a stylized hot spring fountain emerges like an ethereal figure, its steam gracefully dispersing into the cool mountain air. This visual effect not only highlights the mystical allure of the spa’s thermal waters but also serves as a metaphor for healing and rejuvenation. The background reveals Plombières-les-Bains, nestled among lush, rolling hills and framed by towering evergreen trees. The vibrant contrast between deep blues, forest greens, and warm orange rooftops enhances the sense of tranquility and escape.
The text at the top emphasizes the town’s easy accessibility from Paris, stating that Plombières is just five hours away by direct train, making it a convenient retreat for city dwellers. The lower portion of the poster promotes the therapeutic benefits of the spa, specifically mentioning its effectiveness in treating enteritis, rheumatism, and women’s ailments—a reflection of the long-standing belief in the medicinal properties of its mineral-rich waters.
Plombières-les-Bains has been celebrated since Roman times for its hot springs, attracting visitors seeking health and relaxation for centuries. The Art Deco aesthetic of this poster, combined with its compelling imagery and strategic advertising, exemplifies the golden age of French railway tourism, when posters played a vital role in promoting domestic travel and wellness tourism.
Today, this original 1939 lithograph remains a cherished collectible, admired for its elegant design, historical significance, and enduring visual appeal. It serves as both a nostalgic piece of travel history and a testament to the timeless allure of Plombières-les-Bains.
Railway - Tourism - Medical - France
5 hours from Paris (direct cars). Heals Enteritis Rheumatism Diseases of Women
Printed by Sénéchal in Reims
Good condition
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