Tranformez vos bons de la défense 1925

This 1925 original poster by Miramar, titled “Transformez vos bons de la défense en titres de rente 4%”, is an evocative piece of financial propaganda from post-World War I France. Created to encourage citizens to convert their war bonds into long-term 4% income-bearing securities, the poster exemplifies the crucial role of graphic art in mobilizing public participation in national recovery efforts.

The artwork centers on a patriotic and symbolic composition. At the top, Marianne, the embodiment of the French Republic, proudly waves the tricolor flag as she rides a cart loaded with grain—a symbol of abundance, stability, and economic security. This idyllic scene suggests prosperity that can be achieved by investing in the nation’s future. The presence of a farmer leading an ox reinforces the connection to rural life and productivity, reassuring viewers that their investments are rooted in tangible, dependable values.

The bold typography dominates the middle section of the poster, conveying a clear and persuasive message: investors will earn a guaranteed return of 4%, tax-free, with calculations tailored to reassure citizens of varying financial means. The financial incentives are laid out methodically, emphasizing the security and profitability of converting Bons de la Défense into Titres de Rente 4%.

At the bottom, a cornucopia overflowing with fruits and vegetables symbolizes the rewards of financial diligence and national unity. This imagery, combined with the call to action directed at the “Français”, positions the poster as both a practical appeal and a moral duty to contribute to the stabilization of France’s post-war economy.

The slogan at the end—“Faites réussir cet emprunt” (Make this loan a success)—is a rallying cry for the collective effort required to rebuild the nation. This sense of communal responsibility is further amplified by the text’s tone, which frames the campaign as critical to reducing taxes, lowering living costs, and ensuring long-term financial stability for all.

Miramar’s skillful blend of patriotic symbolism, rural imagery, and practical financial advice makes this poster an enduring artifact of interwar economic policy. Its historical significance lies in its dual role as a piece of art and as a tool for civic engagement, reflecting the essential connection between citizens and the state during a pivotal era in France’s history.

For collectors and historians, this poster offers a window into the economic and cultural priorities of 1920s France. Its vibrant colors, dynamic composition, and meticulous details speak to the artistry of financial propaganda and its capacity to inspire trust and action. An original work such as this is not only a rare collector’s item but also a testament to the power of design in shaping public sentiment.

Economy - War - France

Inter advertising

Good condition, small tears