Tapis ameublement Au Bon Marché Circa 1930

This circa 1930 original poster by René Vincent was designed to promote Tapis Ameublement at the prestigious Au Bon Marché department store in Paris. Reflecting the refined elegance and decorative trends of the early Art Deco era, the poster showcases Vincent’s sophisticated style, which blends fashion illustration, bold graphic composition, and a luxurious aesthetic.

The artwork presents an orientalist-inspired scene, a popular visual theme of the period that evoked notions of exotic luxury and grandeur. The central figure, dressed in flowing white garments, stands confidently in a richly decorated interior adorned with opulent rugs and textiles. The dramatic contrast of black, gold, and deep red hues emphasizes the sumptuous textures and intricate patterns of the featured furnishings. Vincent’s mastery of line work and stylized forms creates a striking visual impact, making the advertisement not just a commercial piece but also an artistic statement.

René Vincent (1879–1936) was a celebrated French illustrator known for his contributions to advertising, fashion illustration, and automotive design. His work appeared in publications such as La Vie Parisienne and L'Illustration, and he became one of the leading figures in early 20th-century commercial art. His ability to capture the essence of modern luxury and sophistication made him a sought-after artist for high-end brands and department stores.

This poster was commissioned by Au Bon Marché, one of Paris’s first grand magasins (department stores), which played a key role in revolutionizing retail and consumer culture in the late 19th and early 20th centuries. As a promotional piece, it reflects both the glamour of interior decoration at the time and the growing influence of graphic design in luxury marketing.

Fashion - Art Deco - Department Stores - France

Printed by Duval & Bedos in Paris

Good condition, creases