Bicyclettes la francaise Diamant Circa 1910

La Française is a very old company (1889) which has contributed to the development of the bicycle in France and in the world, both by the diversity of its models and by the fame of the riders who have raced with them.
In 1890, Pierre-Victor Besse and François Trépier created the company La Française in Paris, a manufacturer of velocipedes and spare parts. La Française also manufactured motorcycles and cars.
The Diamant brand appeared in 1895. It is represented by 5 diamonds on the frame plate. Diamant as the shape of the diamond frame. In 1924, Edmond Gentil became the main shareholder of La Française, and the victories followed, in 1911, La Française won Paris-Brest-Paris again with Emile Georget.
After the First World War, in 1919, La Française became part of the consortium La Sportive, a grouping of many French brands.
In 1923 the company Alcyon bought La Française but continued to produce bicycles of the brand.
We will see the brand racing until 1955.
With such a name, the advertising iconography is not left out, the women are wearing Phrygian caps and the men parade with tricolored jerseys!

Cycle - Advertising - France

Dunlop tire - Bowden tourist brake - Lantern S.I.C.C.A. - BROWN SELLS - Brampton channel

Gaillard posters Paris

Good condition, folds