This original 1958 "Maroc Touristique – Provinces du Nord" poster, illustrated by J.G. Mantel, is a vibrant celebration of Morocco's landscapes, heritage and growing tourism industry during the late 1950s. Published by the Office National Marocain du Tourisme in Rabat, it combines the practicality of a road map with the charm of an illustrated travel poster, inviting visitors to discover the country's remarkable diversity.
Designed shortly after Morocco gained independence in 1956, the poster reflects a period of renewed national identity and international openness. The detailed map highlights the country's expanding road network while showcasing major cities including Tangier, Rabat, Casablanca, Fès, Meknès, Marrakech and Agadir. Air routes, maritime connections and transportation links emphasize Morocco's accessibility as an emerging destination for international travellers.
J.G. Mantel enriches the cartographic layout with lively illustrations celebrating Moroccan culture and architecture. Traditional figures in regional dress frame the composition, while kasbahs, imperial cities, mosques, camels, palm groves and desert landscapes evoke the country's rich cultural heritage. Along the coastline, ships, aircraft and ports reinforce Morocco's strategic position between Europe and Africa, highlighting its role as both a historic crossroads and a modern tourist destination.
The bold colours and decorative style exemplify the golden age of mid-century travel advertising, when national tourism offices commissioned artists to create visually engaging promotional material that was as decorative as it was informative. More than a simple map, this poster served as an ambassador for Morocco, presenting the country as a land of history, adventure and cultural richness.
Original Moroccan tourism posters from the 1950s are increasingly scarce, particularly those featuring illustrated cartography. Combining historical significance, exceptional graphic design and decorative appeal, this authentic 1958 "Maroc Touristique – Provinces du Nord" poster is an outstanding piece for collectors of vintage travel posters, African cartography and mid-century graphic design.
Illustrated Document
Map - North Africa - Tourism - Morocco
Moroccan National Tourism Office - Rabat
Good condition, traces of folds
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