This original advertising poster was designed by Paolo Henri circa 1903 for Victor Tasserie, producer of the celebrated Pâtés de Volailles de Houdan. The poster promotes Tasserie as the sole manufacturer of this poultry pâté speciality in Houdan, then located in the historic Seine-et-Oise department.
A smiling young woman in traditional dress presents a richly decorated pâté on a silver platter. Below her appear a branded tin and the company’s registered trademark, featuring a Houdan chicken surrounded by a laurel wreath.
The warm yellow background, bold black lettering and flowing red ornamentation create a highly decorative Belle Époque composition. Medals and inscriptions commemorate the prizes awarded to the company in Paris in 1898, 1900 and 1902, reinforcing the product’s prestigious reputation.
Victor Tasserie was a pastry chef and restaurateur who helped establish the national reputation of Houdan poultry pâté. The poster also advertises the company’s Parisian distributor, Corcellet, located at 18 Avenue de l’Opéra.
Signed within the image, this original poster was printed in lithograph by Bourgerie & Cie in Paris. Paolo Henri was a French painter and lithographer active around 1900, known for colourful commercial designs combining elegant figures, expressive typography and the decorative style of Belle Époque advertising.
Original poster
Gastronomy - Advertising - Yvelines
Lith. A. Mansion
Bourgerie & Cie Paris
Good condition
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