La nature vous appelle : touriste en randonnée ! 1963

This evocative 1963 Soviet poster captures a lesser-known but essential aspect of life in the Soviet Union: the promotion of organized tourism and outdoor exploration. With the slogan “The open spaces call: Tourist, go hiking!”, the image encourages citizens to engage with the vast natural landscapes of the Soviet territory.

The composition presents two hikers in the foreground studying a map, poised at the edge of a sweeping mountainous panorama. One gestures outward, inviting both his companion—and the viewer—toward the expansive terrain ahead. In the distance, additional figures traverse the valley, reinforcing the idea of collective movement and shared experience rather than solitary adventure.

The landscape itself plays a central role. Towering peaks, forests, and open skies are rendered with a soft, almost painterly quality, emphasizing both the grandeur and accessibility of nature. Unlike more overtly ideological posters, this work conveys its message through atmosphere and aspiration rather than direct political symbolism.

However, the underlying ideology remains present. Soviet tourism was not purely recreational; it was structured, organized, and often linked to physical education and civic development. Hiking, or turizm, was promoted as a healthy, disciplined activity that strengthened both body and character. It also reinforced a connection between citizens and the immense geography of the Soviet state, fostering a sense of belonging and unity across its diverse regions.

The figures themselves are idealized but relatable—young, equipped, purposeful. Their posture and calm focus suggest preparation and competence, qualities highly valued in Soviet culture. The use of warm earth tones contrasted with cool mountain hues creates a balanced and inviting visual harmony.

This poster stands apart from more overt propaganda by emphasizing exploration, curiosity, and the quiet heroism of everyday activity. It reflects a moment in the 1960s when leisure, health, and national identity were intertwined, and where the simple act of hiking could be framed as both personal fulfillment and collective participation.

Today, it remains a beautiful testament to Soviet visual culture beyond industry and warfare—highlighting instead the poetic and expansive relationship between people and landscape.

Original Poster

Tourism - Mountains - USSR - Russia

Good condition, one small tear