This original circa 1960 Swiss travel poster promotes La Région du Léman, or “The Lake Geneva Region”. Accompanied by the inscription Lac et Montagnes – Suisse, it presents the area as a destination combining the tranquillity of the lake with the grandeur of the surrounding mountains.
The photograph overlooks a picturesque lakeside town framed by flowering branches. Two children sit in a sunlit meadow in the foreground, while Lake Geneva and the snow-covered Alps extend across the distant horizon.
Soft blue, green and white tones capture the freshness of spring and the remarkable clarity of the Alpine landscape. The natural framing of the blossom-covered trees guides the eye towards the lake, creating an inviting sense of depth and serenity.
This photographic design reflects the refined approach of mid-century Swiss tourism advertising, in which striking landscapes and clean typography conveyed an image of natural beauty, peaceful holidays and effortless travel.
A charming and highly decorative celebration of the Lake Geneva region, this original poster would make an excellent addition to a collection devoted to Switzerland, Alpine landscapes, lakeside travel or vintage photography.
Original Poster
Tourism - Switzerland - Mountain - Lake
Good condition, slight soiling
Sign up & benefit from discounts or exclusive offers.