This original 1959 Peruvian travel poster was created to promote Machu Picchu and the Cusco region as major cultural destinations. Issued as part of Peru’s mid-century tourism advertising, it presents the celebrated Inca site as a place of extraordinary history and natural beauty.
The composition offers an elevated view across Machu Picchu’s ancient stone terraces, temples and residential structures. Rising dramatically behind the archaeological complex, the steep summit of Huayna Picchu dominates the surrounding Andean landscape.
The photographic image employs deep shades of green, blue and charcoal, creating a mysterious and atmospheric vision of the site. Minimal lettering allows the landscape to remain the principal focus, with “Machu Picchu/Cusco” above and the bold word “Peru” anchoring the lower section.
Built during the fifteenth century, Machu Picchu remains one of the most important surviving achievements of the Inca civilisation. During the twentieth century, its remarkable architecture and remote mountain setting became powerful symbols of Peru’s cultural heritage and international identity.
An evocative example of South American tourism advertising, this original poster would make an excellent addition to a collection devoted to Peru, Machu Picchu, archaeology, photography or vintage travel.
Original poster
Tourism - Photography - Peru - Incas
Good condition, a tear
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