This powerful 1967 poster by Dexter Brown promotes the International Meeting at Silverstone, held on Easter Monday, March 27, 1967, featuring the prestigious W.D. & H.O. Wills Trophy. Organized by the British Automobile Racing Club (BARC), the event brought together leading Formula racing machines, touring cars, and sports prototypes at Britain’s premier circuit.
Brown’s artwork is strikingly modern and expressive. Rather than presenting a detailed technical rendering, he uses bold black brushwork to evoke the speed and mechanical aggression of a Formula racing car. The dynamic perspective — the car lunging forward amid abstract track lines — conveys velocity, danger, and the visceral thrill of 1960s motorsport.
The poster’s strong red-and-white graphic structure reinforces urgency and spectacle. Large block typography announces the venue and date with clarity, while the vivid red fields echo both racing intensity and commercial advertising aesthetics of the era. Sponsorship by W.D. & H.O. Wills, a prominent tobacco company of the period, reflects the increasing role of corporate backing in international motor racing.
Silverstone itself, a former RAF airfield transformed into Britain’s most famous racing circuit, symbolized postwar technological ambition and the growing popularity of Formula racing in the 1960s. Events such as this international meeting helped cement its reputation as a cornerstone of European motorsport.
Today, this poster stands as an excellent example of late-1960s racing graphic design — energetic, modernist, and unapologetically bold — capturing both the excitement of high-speed competition and the evolving visual language of motorsport promotion.
Original Poster
Sport - Automobile - United Kingdom
Organized by the British Automobile Racing Club
Good condition, creases, pinholes
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