Orangina Secouez Moi 1986

The 1986 Orangina – “Secouez-moi !” poster by Bernard Villemot is a vibrant continuation of the artist’s celebrated collaboration with the Orangina brand. Produced in a striking eight-panel format, it transforms a simple advertising message into a large-scale, immersive visual experience.

The composition is instantly recognizable: a stylized feminine silhouette reclines across a sunlit landscape, surrounded by sweeping curves and bold, saturated colors. At the center, the iconic Orangina bottle—its textured surface glowing in warm tones—anchors the image. The phrase “Secouez-moi !” (“Shake me!”), a famous slogan of the brand, appears prominently, referencing the drink’s natural pulp that requires shaking before consumption.

Villemot’s signature style is fully expressed here. He reduces forms to their essentials, using flat color fields, strong contrasts, and fluid contours to create a sense of rhythm and movement. The interplay of deep blacks, vivid reds, bright yellows, and soft blues evokes warmth, leisure, and a Mediterranean atmosphere, perfectly aligned with Orangina’s identity.

The eight-panel format enhances the poster’s decorative and visual power. When assembled, the image unfolds across a wide surface, allowing the sweeping lines and color blocks to create a dynamic, almost mural-like presence. This scale was ideal for public display, ensuring maximum visibility and impact.

Beyond its commercial purpose, the poster exemplifies how Villemot elevated advertising into an art form. With its balance of simplicity, elegance, and sensuality, “Secouez-moi !” remains one of the most memorable visual expressions of late 20th-century French graphic design, and a highly desirable piece for collectors today.

Original Poster

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Eight-Panel Poster

Printed by Saint Martin in Paris

Good condition, slight creases