This original 1961 photographic travel poster promotes La Champagne – Vallée de la Marne, one of France’s most celebrated wine-producing landscapes. Issued by the French Ministry of Public Works, Transport and Tourism and the Commissariat Général au Tourisme, it features a photograph credited to Boquet and was printed in Paris by Les Fils de Victor Michel.
The panoramic composition looks across orderly rows of vines towards the winding River Marne and the towns and hills beyond. Autumnal shades of gold, ochre and deep green give the landscape a warm, atmospheric quality while emphasising the geometric patterns created by the vineyards.
The photograph is presented with exceptional simplicity. A wide white lower margin and understated blue typography allow the landscape to dominate, reflecting the clean, elegant visual language used in French tourism advertising during the post-war period.
Stretching between Épernay and Château-Thierry, the Vallée de la Marne is one of the principal vineyard areas of the Champagne region. The poster celebrates both its internationally renowned wine heritage and the tranquil beauty of its cultivated countryside.
A refined example of mid-century French photographic advertising, this original poster will appeal to collectors of wine and Champagne memorabilia, French tourism graphics and vintage landscape photography. Its restrained design and rich natural colours also make it an elegant decorative piece.
Original Poster
Marne - Alcohol - Tourism - France - Photography
Ministry of Public Works, Transport and Tourism
Printed by The Sons of Victor Michel in Paris
Good condition, creases visible
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