This colourful original poster was designed by Rémy Hétreau circa 1950 for the Comité National de Propagande en Faveur du Vin. Part of the celebrated Les Vignobles de France series, it was created to promote the wines and vineyards of France’s Loire Valley.
At the centre, an illustrated map follows the Loire and its tributaries through the region’s principal wine-producing areas. Muscadet, Anjou, Saumur, Touraine, Vouvray, Chinon, Bourgueil, Sancerre, Quincy and Reuilly are among the numerous appellations identified throughout the composition.
The map is surrounded by an exuberant decorative border filled with vine leaves, regional coats of arms and traditional figures. A boat loaded with wooden wine barrels and cases recalls the historic transportation of Loire wines along the river, while distant châteaux evoke the architectural heritage of the region.
Hétreau combines cartographic detail with the joyful colours and stylised forms of mid-century French illustration. Signed within the image, this original poster was printed in lithograph by Publi-Mab in Paris.
Rémy Hétreau was a French engraver, illustrator and decorative artist trained at the École Boulle in Paris. His highly imaginative wine maps are admired for their combination of geographical information, regional folklore and sophisticated decorative design, making this an attractive original poster for collectors of wine, travel and French graphic art.
Original poster
Map - Alcohol - Wine
National propaganda committee in favor of wine
Champrosay Paris
Good condition, light folds
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