This original 1968 motorsport poster by Van Voorhis, titled Inaugural Race – 250 Mile Championship, was created to promote the first major championship race held at the Michigan International Speedway in Irish Hills, Michigan. Produced for the event scheduled on October 13, 1968, the poster celebrates the opening era of one of America’s most important high-speed racing circuits.
The composition features dynamic open-wheel racing cars rendered in expressive brushwork that conveys both speed and technical precision. The perspective emphasizes forward motion and competition, while the vibrant green tones of the track environment contrast with the sleek mechanical forms of the race cars. Such stylistic choices were characteristic of late-1960s motorsport illustration, combining realism with dramatic visual impact to attract spectators.
Van Voorhis’ design reflects the growing popularity of American championship auto racing during the period, when purpose-built speedways like Michigan International Speedway became central venues for major racing events. Sponsorship references, bold typography, and promotional details reinforce the poster’s original role as both advertisement and visual celebration of modern motorsport.
Today, this poster stands as a striking example of late-1960s racing graphic design and a historical document marking the inaugural competitive chapter of Michigan International Speedway. It appeals to collectors of motorsport memorabilia, vintage advertising, and automotive illustration alike.
Original Poster
Sport - Automobile - United States
Irish Hills Detroit
Good condition, creases
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