Original French advertising poster created by Ogilvy & Mather for Perrier in 2000. Entitled L’Eau, l’Art, la Vie—“Water, Art, Life”—the campaign was conceived around the symbolic passage from the late twentieth century to the early twenty-first century.
The composition elevates Perrier’s familiar identity from an everyday consumer product to the status of a cultural object. Its museum-like presentation and chronological wording, Fin XXe siècle – début XXIe siècle, suggest an artefact being catalogued for future generations.
The concise slogan connects three universal ideas: water as an essential element, art as an expression of creativity and life as their shared source. This intelligent visual concept gives the advertisement a refined, almost institutional quality while preserving the wit traditionally associated with Perrier campaigns.
Produced at the turn of the millennium, the poster reflects an important moment in French advertising, when agencies frequently combined conceptual imagery with references to contemporary culture. Ogilvy & Mather’s campaign presented Perrier not simply as sparkling mineral water, but as an enduring emblem of French design and popular culture.
A distinctive original advertising poster with strong appeal for collectors of Perrier memorabilia, turn-of-the-century graphic design and French commercial art. Its sophisticated concept and restrained visual language make it particularly suitable for a contemporary kitchen, bar, dining room or design-led interior.
Original poster
Advertising - Gastronomy
Good condition
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