This original circa 1980 French travel poster was designed by Samivel to promote Savoie and its celebrated Alpine landscape. The slogan “Savoie, Toit de la France,” meaning “Savoie, Roof of France,” presents the region as the majestic summit of the country.
The composition depicts a monumental snow-covered mountain rising above successive layers of misty blue peaks. Identified in the image as “Le Mont-Blanc de Tarentaise,” the distant summit dominates a peaceful green ridge in the foreground.
Samivel uses delicate shades of blue, white and green to create an extraordinary sense of height, distance and tranquillity. The restrained typography and generous areas of open space allow the mountain landscape to remain the principal focus of the design.
Samivel was the pseudonym of French writer, illustrator and artist Paul Gayet-Tancrède. A passionate observer of the Alps, he became particularly admired for his elegant mountain imagery, combining geographical observation with a poetic and deeply atmospheric vision of nature.
A refined and highly decorative example of French Alpine tourism design, this original poster would make an excellent addition to a collection devoted to Savoie, mountaineering, winter sports or vintage European travel.
Original Poster
Mountain - Tourism - Ski - France
Mont Blanc de Tarentaise - Le Mont Pourri 3779m
Mythra - Fot - Lyon
Good condition, slight creases
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