This striking original poster was created by Manfred Bingler in 1962 for Swissair. Its French slogan, “Vers l’Amérique du Sud en ‘Coronado’ de Swissair”, translates as “To South America aboard Swissair’s Coronado”, promoting the airline’s long-haul service to the continent.
Bingler presents the Convair CV-990 Coronado through a dramatic photographic composition. Two monumental, sharply cropped views of the four-engine jet extend beyond the edges of the poster, transforming the aircraft into an almost abstract arrangement of wings, engines and sweeping aerodynamic lines.
The restrained palette of white and grey is interrupted only by the blue lettering across the central fuselage. This clean, technically precise design perfectly expresses the optimism, speed and sophistication associated with the Jet Age and post-war Swiss modernism.
Swissair introduced the Convair CV-990 Coronado into service in 1962. Designed for high-speed intercontinental travel, the powerful four-engine aircraft was employed on the airline’s South Atlantic and other long-distance routes, making it an ideal symbol of modern international travel.
Manfred Bingler was a Swiss photographer celebrated for his influential Swissair campaigns of the 1960s. Printed in offset in Switzerland, this rare original poster combines aviation history, modernist graphic design and the refined visual identity for which Swissair advertising remains highly collectable.
Original poster
Airline - Tourism - Switzerland
Good condition, a small tear
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