This original photographic poster was created in 1968 for the SNCF to promote railway travel to France’s winter-sports resorts. Entitled Sports d’hiver en France – Prenons le train!, it features a photograph by Jean-Claude Dewolf.
A smiling young couple is pictured arriving in the mountains, the man carrying a pair of skis while his companion wears ski goggles. Their vivid yellow and red sweaters contrast beautifully with the snowy landscape and clear blue sky behind them.
The photograph is combined with clean modern typography and a stylised image of an electric train. The slogan Prenons le train!—“Let’s take the train!”—presents rail travel as a convenient and enjoyable way to reach the French ski slopes.
This original poster was printed in colour offset by Éditions S.J. and issued as SNCF poster No. 63. Its combination of photography, bold colour and simplified graphic elements perfectly reflects the optimistic visual language of late-1960s travel advertising.
Produced during the year of the Grenoble Winter Olympics, this lively image evokes the growing popularity of skiing and mountain holidays in post-war France. It would appeal to collectors of SNCF, railway, skiing, winter-sports and vintage photographic posters.
Original Poster
Railway - Skiing - Mountains - France
Winter Sports in France
Edited by S.J.
Good condition, one crease
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