This original French poster was published by Hachette for the 1948 Christmas and New Year season. Created to promote the publisher’s selection of holiday books, it features Bambi, the beloved young deer made internationally famous by Walt Disney’s animated film.
Bambi stands within a peaceful winter landscape, surrounded by snow and a frost-covered fir tree. His gentle expression and delicately rendered features create a warm and enchanting image, perfectly suited to Hachette’s seasonal advertising campaign.
The softly shaded illustration contrasts beautifully with the bold red lettering of Étrennes Hachette and Noël 1948. Pale blue, white and natural brown tones evoke the stillness of winter, while the simple vertical composition keeps Bambi at the centre of the design.
Originally created by Austrian author Felix Salten, Bambi became one of Disney’s most recognisable characters following the release of the animated film in 1942. Hachette published a French illustrated edition of the story in 1948, helping to introduce the character to a new generation of French readers.
A charming example of post-war French publishing and Christmas advertising, this original poster combines Disney imagery with elegant mid-century design. It will appeal to collectors of Bambi, Walt Disney, children’s illustration, Hachette publications and vintage festive posters.
Original Poster
Childhood - Fairy Tale - Disney
Good condition
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