This original French advertising poster was published circa 1949 to promote Hachette’s Albums Hop-là!, a series of animated books featuring famous Walt Disney characters. Its headline, Animez vous-même les célèbres personnages de Walt Disney, invites children to “animate the famous Walt Disney characters yourself”.
The central illustration depicts Bambi and his cheerful rabbit companion surrounded by colourful sketches. Mickey Mouse appears below, pointing towards the image, while the covers of Bambi, The Three Little Pigs and Snow White advertise the different titles available in the collection.
The poster’s lively composition combines book illustrations, handwritten text and boldly arranged blocks of red, yellow and pale blue. Its scrapbook-like presentation evokes the interactive character of the albums, each of which contained movable colour plates designed to bring Disney’s characters to life.
The Albums Hop-là! series formed part of Hachette’s long collaboration with Walt Disney in France. Produced during the revival of children’s publishing after the Second World War, these innovative books combined storytelling, colour illustration and movable paper mechanisms to offer young readers an engaging visual experience.
A charming example of post-war French publishing and Disney advertising, this original poster brings together Bambi, Mickey Mouse and several of the studio’s best-loved characters. It will appeal to collectors of Walt Disney, vintage children’s illustration, Hachette publications and mid-century advertising design.
Original Poster
Advertisement - Childhood - Literature
Bambi - Mickey Mouse - Snow White and the Three Little Pigs
Good condition
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