Bertone 1992 80eme anniversaire

Published in 1992 to commemorate the 80th anniversary of Bertone (1912–1992), this original poster celebrates one of the most influential names in automotive design. Produced for the Italian coachbuilder's anniversary, it showcases three of Bertone's most iconic experimental creations: the legendary Alfa Romeo BAT 5, BAT 7, and BAT 9 concept cars, milestones in the history of aerodynamic automobile design.

Founded in 1912 by Giovanni Bertone in Turin, Bertone became synonymous with innovation, elegance, and avant-garde styling throughout the twentieth century. The company collaborated with many of the world's greatest manufacturers—including Alfa Romeo, Lamborghini, Lancia, Ferrari, Fiat, Volvo, and Aston Martin—creating some of the most celebrated automobiles ever produced.

The centerpiece of this anniversary poster is the famous BAT (Berlinetta Aerodinamica Tecnica) trilogy, designed by the visionary Franco Scaglione for Alfa Romeo between 1953 and 1955. Developed as aerodynamic research vehicles rather than production automobiles, the BAT series explored how sculptural forms could dramatically reduce air resistance while maintaining striking visual appeal.

The BAT 5, introduced in 1953, established the concept with its dramatic tail fins and streamlined profile. It was followed by the even more radical BAT 7 in 1954, achieving an exceptionally low drag coefficient that remained remarkable for decades. The final evolution, BAT 9, presented in 1955, refined the earlier designs into a more practical yet equally elegant form, bridging experimental engineering and realistic road-car styling.

The poster's clean, minimalist composition reflects Bertone's design philosophy. Large studio photographs emphasize the fluid lines and sculptural quality of the three concept cars, while smaller side-profile images below highlight their evolution across the series. The understated layout allows the extraordinary forms of the BAT prototypes to speak for themselves, underscoring their status as rolling works of industrial art.

By 1992, Bertone had spent eight decades shaping automotive history through groundbreaking styling and technical innovation. This commemorative poster pays tribute not only to the company's remarkable legacy but also to the enduring influence of the BAT series, widely regarded as some of the most important concept cars ever created.

Originally produced for Bertone's anniversary celebrations, promotional events, and corporate exhibitions, this poster was issued in relatively limited quantities. Today, it is highly desirable among collectors of vintage automotive memorabilia, industrial design, Alfa Romeo history, and Italian graphic design.

Today, the Bertone – 80th Anniversary – BAT Concept Cars poster stands as an elegant tribute to one of Italy's greatest design houses. Celebrating innovation, aerodynamics, and timeless automotive beauty, it perfectly captures the creative spirit that made Bertone a legend of twentieth-century design.

Original poster

Automobile - Advertising - Italy

80th anniversary of the brand

Good condition, one stain