Les Parcs de Saint-Tropez Circa 1960

This beautiful original poster from the early 1960s promotes the prestigious private estate "Les Parcs de Saint-Tropez", one of the most exclusive residential developments ever created on the French Riviera.

The photograph presents a magnificent view through the umbrella pines of the Provençal countryside overlooking the Bay of Canebiers, one of the most celebrated landscapes surrounding Saint-Tropez. The poster itself highlights this idyllic setting with the caption:

"La belle campagne de Provence et la baie des Canebiers."

Nestled between the Mediterranean coastline and rolling hills of the Var region, the Bay of Canebiers has long been admired for its preserved natural beauty, calm waters and exceptional views, remaining one of the most sought-after locations in Saint-Tropez.

The advertisement invites prospective owners to:

"Construire à Saint-Tropez en plein parc, dans un site de rêve..."
(Build in Saint-Tropez in the heart of a park, in a dream setting...)

Unlike traditional travel posters designed for visitors, this work belongs to the fascinating category of luxury real estate advertising posters, reflecting the rapid transformation of Saint-Tropez during the 1950s and 1960s from a quiet fishing village into an international destination associated with elegance, privacy and Mediterranean sophistication.

The development known as Les Parcs de Saint-Tropez would become one of the Riviera's most prestigious gated communities, attracting artists, industrialists, celebrities and international personalities seeking both exclusivity and direct access to the unique lifestyle of the Côte d'Azur.

Visually, the composition is striking for its simplicity and modernity. The majestic umbrella pines frame the distant coastline and the tranquil waters of the bay, while the absence of architecture or human figures allows the natural landscape itself to become the true luxury being offered.

Printed using the photographic "Procédé 301" process by Draeger-WD, the poster exemplifies the shift from illustrated tourism imagery toward sophisticated photographic advertising that characterized luxury travel and property promotion during the post-war decades.

Today, original posters documenting the early development of Saint-Tropez are increasingly sought after by collectors of Riviera memorabilia, travel posters and mid-century design. They preserve the image of the French Riviera at the precise moment it was becoming one of the world's most desirable destinations.

Combining exceptional decorative qualities with historical significance, this poster perfectly captures the timeless appeal of the Provençal landscape, the Bay of Canebiers and the enduring dream of Saint-Tropez living.

Original Poster

Tourism - Real Estate - French Riviera

The beautiful countryside of Provence and the Bay of Canebiers - Var

Process 301 Draeger

Good condition