Created circa 1950, this original Swiss travel poster promotes Brunnen, a picturesque lakeside resort in the canton of Schwyz. Entitled Brunnen – Vierwaldstättersee, it was printed by Ringier & Co. AG in Zofingen and presents an impressive photographic panorama of Central Switzerland.
Viewed from an elevated position, Brunnen extends along the calm waters of Lake Lucerne, with the dramatic Grosser and Kleiner Mythen rising beyond the town. Dark branches frame the landscape like a natural border, directing the eye toward the brightly illuminated valley, lake and mountain peaks.
The photographic composition is distinguished by its strong tonal contrasts and exceptional sense of depth. The almost black foreground gradually opens onto the reflective surface of the lake and the pale Alpine landscape in the distance. This restrained monochrome treatment gives the poster an atmosphere that is both timeless and distinctly modern.
The destination’s name appears in large, elegant script above the smaller designation “Vierwaldstättersee,” the German name for Lake Lucerne. The words “Schweiz – Suisse – Switzerland” address German-, French- and English-speaking travellers, reflecting the international audience targeted by Swiss tourism advertising.
Brunnen has long been admired for its setting between lake and mountains and for its proximity to the historic landscapes of Lake Uri and Central Switzerland. With its sophisticated photography, panoramic composition and classic Alpine subject, this original poster is particularly appealing to collectors of Swiss tourism, vintage photography and mid-century travel design.
Original Poster
Tourism - Photography - Switzerland
Ringier & Co Zofingen
Good condition, traces of folds, light restorations
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