This original circa 1980 French travel poster was designed by Samivel to promote Savoie and its magnificent Alpine scenery. The slogan “Savoie, Toit de la France,” meaning “Savoie, Roof of France,” celebrates the region’s exceptional mountain landscape.
The composition depicts a solitary skier travelling through an immense snow-covered forest. Towering fir trees frame the scene, while distant peaks fade gently into the pale winter sky, creating a remarkable impression of depth and silence.
Samivel employs delicate shades of blue and white to capture the soft light and long shadows of the mountains in winter. The skier’s vivid yellow-green jacket provides a striking focal point within the otherwise restrained and atmospheric palette.
Samivel was the pseudonym of French writer, illustrator and artist Paul Gayet-Tancrède. A passionate observer of the Alps, he became particularly admired for his poetic mountain imagery and his elegant depictions of winter sports, wildlife and the natural environment.
A refined and highly decorative example of French Alpine tourism design, this original poster would make an excellent addition to a collection devoted to Savoie, skiing, mountaineering or vintage European travel.
Original Poster
Mountain - Tourism - Ski - France
Mont Blanc from the heights of Megève
Mythra Fot - Lyon
Good condition, slight creases
Sign up & benefit from discounts or exclusive offers.