This original circa 1980 French travel poster was designed by Samivel to promote the Jura and its winter landscape. The poetic slogan “Les blancs espaces,” meaning “The White Expanses,” presents the region as a peaceful destination for discovering unspoilt snow-covered countryside.
The composition depicts a winding trail leading through rolling fields of snow towards a small chalet in the distance. Heavily laden fir trees frame the scene, while softly outlined hills disappear into the pale winter horizon.
Samivel employs delicate shades of blue and white, enlivened by subtle touches of green among the branches. The limited palette, sweeping curves and generous open spaces create an atmosphere of silence, freshness and tranquillity.
Samivel was the pseudonym of French writer, illustrator and artist Paul Gayet-Tancrède. A passionate observer of mountain landscapes, he became particularly admired for his poetic imagery and elegant depictions of winter sports, wildlife and the natural environment.
A refined and highly decorative example of French regional tourism design, this original poster would make an excellent addition to a collection devoted to the Jura, skiing, winter landscapes or vintage European travel.
Original Poster
Mountain - Tourism - Ski - France
Mythra Fot - Lyon
Good condition, slight creases
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