This original 1976 lithograph by Raymond Gid was created for Bally and its men’s footwear. The work is personally dedicated and signed by the artist in the lower right, giving this example an individual and particularly collectable character.
The composition depicts a male figure bending forward to adjust or contemplate his shoe. Gid reduces the body to a sequence of sweeping lines, allowing the curved silhouette of the footwear and the contrasting black sole and heel to become the principal visual elements.
Printed in a restrained palette of burgundy, red, ochre and black on a pale ground, the lithograph is defined by its elegant economy of means. The generous use of negative space gives the image a refined and contemporary appearance, while the fluid linework conveys both movement and sophistication.
Raymond Gid was an influential French graphic designer, typographer and poster artist whose career encompassed advertising, publishing and cultural commissions. His work is celebrated for its inventive draughtsmanship, carefully considered layouts and ability to communicate an idea through remarkably simple forms.
An elegant and highly distinctive example of French fashion advertising, this original hand-signed and dedicated lithograph would make an excellent addition to a collection devoted to Bally, footwear, graphic design or the work of Raymond Gid.
Original lithography
Mode - Advertising
Dedicated and signed by hand by the artist
Good condition, a fold
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