Je Roule Avec Avi 3000 La peinture moderne 1985

Original advertising poster designed in 1985 by Raymond Savignac for Avi 3000, promoted as a modern paint that was odourless and dried within thirty minutes.

Savignac transforms the product into a humorous character: a brightly coloured bird emerges from an Avi 3000 paint can and runs on three paint rollers. Behind it, flowing bands of orange, green and blue evoke both freshly applied paint and rapid movement.

The deliberately simple drawing, bold typography and generous white background make the commercial message immediately understandable. The slogan Je roule avec Avi 3000 also creates a playful connection between the character’s rollers and the French verb rouler.

Raymond Savignac (1907–2002) was one of France’s most celebrated poster designers. Renowned for his visual puns, cheerful characters and direct graphic language, he created memorable campaigns for numerous French and international brands throughout his long career.

This original poster was printed in lithograph by I.P.A. of Champigny. Its vivid colours and unmistakable humour make it an attractive example of Savignac’s later work and a desirable piece for collectors of French advertising and twentieth-century graphic design.

Original poster

Advertising - France

Without smell, dry in 30 minutes

I.P.A. Champigny

Very good state