This original French advertising poster was created circa 1950 by Azria for La Voix de son Maître, the celebrated record-player and audio brand distributed in France by Pathé Marconi.
The composition presents an elegantly dressed woman reclining in a vivid pink outfit while listening comfortably to music. Beside her stands the open model 555-C portable record player, prominently displayed as a modern and desirable household appliance.
The machine featured an automatic changer for 45 rpm records, advertised as providing up to ninety minutes of uninterrupted music. The poster also promotes the company’s wider range of radio receivers, combined radio sets, electrophones and turntables.
The famous La Voix de son Maître emblem, depicting the dog Nipper listening to a gramophone, appears in the upper-right corner. Azria combines this historic trademark with bold typography, expressive illustration and a lively mid-century palette of blue, pink, green and yellow.
Printed in colour lithography by Girbal for Publicis in Paris, this poster is a particularly attractive example of post-war French consumer advertising and the growing popularity of recorded music in the home.
Original poster
Music - Advertising
Pathé Marconi - Tourne Disc
Girbal Paris
Good condition, traces of folds, dirt
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