This original 2020 Louis Vuitton advertising poster was created for the fashion house’s Autumn/Winter 2020–2021 campaign. Photographed and art-directed by Nicolas Ghesquière, it features South Korean model Sora Choi wearing pieces from his women’s collection.
The striking portrait presents Choi in a black cap, a high-necked jacquard top with voluminous sleeves and a pleated skirt layered over dramatic cream and metallic ruffles. A vivid orange LV Pont 9 handbag introduces a bold contrast to the predominantly monochrome styling.
The top incorporates Louis Vuitton’s “Since 1854” jacquard, combining the house’s Monogram flowers with the year of its foundation. This dialogue between heritage and contemporary design reflects the collection’s exploration of contrasting historical periods, unexpected proportions and futuristic details.
The campaign marked the first time Ghesquière photographed a Louis Vuitton advertising series himself. Created at his studio on the Quai Voltaire in Paris, the portraits were framed in strong blocks of colour and completed with the “N.G. Studio Paris” credit and the designer’s printed signature.
An elegant and highly decorative example of contemporary luxury advertising, this original poster combines fashion photography, graphic design and the visual heritage of Louis Vuitton. It would make a distinctive addition to a collection devoted to fashion, photography or twenty-first-century French design.
Original poster
Mode - Advertising - Photography
Good condition, light folds
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