Blizzand 1969

This striking original 1969 advertising poster for Blizzand captures the vibrant aesthetic of late 1960s fashion and graphic design. The composition features a man and woman dressed in chic khaki overcoats, accented with statement accessories including red gloves, patterned tights, and oversized sunglasses that evoke the mod style of the era. Behind them, psychedelic floral patterns in vivid blues, purples, and reds burst against a minimalist white background, while the repeated typography of "BLIZZAND" creates rhythmic visual energy.

Designed at the height of the Swinging Sixties, this poster reflects the era’s playful rebellion and optimism. Its graphic clarity, flat colour fields, and bold illustration style are emblematic of the transition from mid-century illustration to pop-inspired commercial art.

Blizzand, a French brand specialising in winter coats and outerwear, positioned itself as modern and youthful through campaigns like this, targeting the emerging urban consumer eager for avant-garde style.

Today, this 1969 Blizzand poster is a collectible design object, admired for its perfect synthesis of fashion history, graphic boldness, and cultural nostalgia. It is ideal for collectors of vintage fashion ephemera, 1960s design enthusiasts, and interiors seeking an authentic touch of retro sophistication.

Fashion - Advertising - France

Printed by Gaillard Posters in Paris

Good condition, creases