Bonal Gentiane Quina Massif de la Chartreuse St Laurent du Pont Circa 1910

This original vintage poster, created around 1910 by the artist Coulange-Lautrec, was commissioned to promote Bonal Gentiane Quina, the iconic apéritif rooted in St. Laurent-du-Pont in the Chartreuse Massif of southeastern France.

Bonal was developed in the 19th century by a French monk and herbalist who infused wine with gentian root and cinchona bark (quina), creating a drink known for its stimulating and digestive properties. This poster is part of a wider trend from the early 20th century, when apéritif producers invested heavily in advertising campaigns to assert their identity and regional pride.

Produced at a time when lithographic posters were flourishing as both advertising tools and artistic expressions, this work reflects the growing importance of visual communication in the French beverage industry. It also illustrates how brands like Bonal tied their identity to the authenticity of their ingredients and origins.

An important collector’s item, this poster speaks to the intersection of gastronomy, regional heritage, and early 20th-century graphic design.

Advertising - Alcohol - Isère

Gallice

Printed by Moullot in Marseille

Good condition, slight restorations, traces of folds