Fly by LOT 1962

A standout work of mid-century modern design, this 1962 original airline poster by Polish graphic designer Hubert Hilscher captures the optimism and international ambition of postwar Europe. Commissioned by Polskie Linie Lotnicze LOT (LOT Polish Airlines), it embodies the era’s drive toward global connection and sleek, contemporary visual identity.

Created during the golden age of air travel, this poster was part of a broader campaign to establish LOT as a serious contender among international carriers. Hilscher, one of the most important figures in Polish poster design, brought his signature clarity and modernist approach to the task. His designs often featured bold typography and striking compositions that elevated commercial advertising into graphic art.

This poster reflects the Polish School of Posters’ unique ability to combine functionality with artistic expression. Hilscher’s work is sought after by collectors not only for its historical context but also for its enduring influence on graphic design.

Today, this piece stands as a refined example of Cold War-era commercial design—a reminder of how airlines, artists, and national identities intersected in the cultural landscape of the 20th century.

Airline - Poland

Polish Airlines

Printed by RSW in Poland

Good condition, slight creases