This original circa 1960 travel poster, created by the artist Eigstler, invites viewers to discover the tranquil beauty of Lake Thun (Lac de Thoune), located in the heart of the Oberland Bernois region of Switzerland. Commissioned during the golden age of European tourism, this piece embodies the elegance and serenity of mid-20th-century travel advertising.
The Oberland Bernois, with its dramatic alpine scenery, charming lakeside villages, and access to the towering Bernese Alps, was—and remains—a premier destination for both Swiss and international tourists. Lake Thun, nestled at the foot of these mountains, became a symbol of refined leisure, offering opportunities for boating, hiking, and peaceful exploration.
Produced at a time when the Swiss tourism board and regional railways actively promoted domestic travel and foreign tourism, this poster would have adorned travel agency walls, train stations, and hotel lobbies, enticing travelers with the promise of natural beauty and relaxation.
The inclusion of the artist Eigstler, a name associated with precision and mood in travel poster design, adds further collectible value. His work is emblematic of the period’s balance between modern graphic design and romanticized depictions of place.
As an artifact, this poster not only celebrates one of Switzerland’s most picturesque regions—it also reflects the aspirations and aesthetics of postwar European tourism: optimistic, orderly, and deeply connected to the natural world.
Tourism - Switzerland
Bernese Oberland
Polygrafic Switzerland
Good condition
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