Recoloration des cheveux par l&
Recoloration des cheveux par l&
Recoloration des cheveux par l&
Recoloration des cheveux par l&
Recoloration des cheveux par l&

Recoloration des cheveux par l'eau des Sirènes 1898

Prix normal €500,00
/
Taxes incluses. Les frais d'expédition sont calculés au moment du paiement.

Taille (cm)
État

This dazzling 1898 lithographic poster by the celebrated French artist Jules Chéret advertises L’Eau des Sirènes, a hair recoloring product promising to restore beauty and youth to one’s tresses. Published as Plate 153 in the prestigious Les Maîtres de l’Affiche series, the work is a prime example of Chéret’s blend of vibrant advertising and artistic mastery at the height of the Belle Époque.

In this design, Chéret conjures a dreamlike underwater scene populated by alluring sirens—mythological sea nymphs—bathing in swirling waves. The central figure, glowing with vitality and golden hair, smiles playfully at the viewer, her flowing locks meant to demonstrate the miraculous effect of the product. The other sirens in the background—bathing and grooming—reinforce the message of rejuvenation, sensuality, and transformation.

The typography, in bold red and black, splashes across the poster in Chéret’s characteristic theatrical style, harmonizing with the movement of the waves and the flowing hair. The phrase “Recoloration des Cheveux” (Hair Recoloring) is prominently featured, followed by the product’s name: L’Eau des Sirènes—a name that cleverly taps into fantasy, allure, and natural beauty. Notably, the text assures consumers that the product was “plusieurs fois médaillée” (awarded multiple medals) and could be found in all reputable hair salons and perfumeries.

Jules Chéret, often called “the father of the modern poster,” revolutionized advertising in the late 19th century by elevating commercial prints to a true art form. With his joyful female figures, dynamic compositions, and vibrant colors, he broke away from the drab typographic advertisements of the past and created a new visual language that influenced generations of graphic artists, including Toulouse-Lautrec and Alphonse Mucha.

This particular poster is not just an advertisement—it’s a whimsical escape into a world where beauty and fantasy converge. Today, it remains a beloved piece among collectors for its playfulness, technical finesse, and historical resonance within the world of commercial art.

Advertising - Cosmetics - Hygiene - France

Poster masters Pl.153 - Among all hairdressers and perfumers

Printed by Chaix

Good condition, small scratches

Vous pouvez nous appeler au : + 33 6 66 48 17 63

Récemment consultés