Les Maîtres de l'Affiche series, Georges Meunier’s “Frossard’s Cavour Cigars – Mild and Fragrant” is a masterclass in Belle Époque advertising art. This 1896 lithograph captures both the refined lifestyle and sophisticated taste associated with cigar culture at the fin-de-siècle.
Georges Meunier, a prominent student of Jules Chéret, was known for his elegant composition, nuanced color palettes, and refined depictions of leisure. In this piece, Meunier showcases a figure of worldly charm – possibly a diplomat or connoisseur – enjoying a moment of relaxation with a Frossard cigar in hand. The overall tone is one of comfort and discernment, underscoring the brand’s slogan: “mild and fragrant.”
What makes this poster exceptional is its ability to blend commercial intent with artistic sophistication. The floral border, sweeping lines, and elegant typeface elevate the product into the realm of lifestyle aspiration. It’s not merely an advertisement—it’s a visual celebration of taste, aroma, and gentlemanly indulgence.
Frossard’s Cigars, though a historical footnote today, were once part of a broader European culture of refined tobacco appreciation. This poster doesn’t just sell a product—it embodies an age where advertising merged seamlessly with high art.
A prized piece for collectors of vintage tobacco ephemera and Art Nouveau design, “Frossard’s Cavour Cigars” remains a charming and nostalgic ode to turn-of-the-century elegance.
Advertising - Tobacco
The masters of posters Pl.7
Printed by Chaix
Good condition
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