This vibrant original travel poster from the early 1960s invites French-speaking tourists to explore Chicago, the iconic metropolis of the State of Illinois. Issued as part of a broader tourism campaign promoting the United States abroad, it proudly proclaims: "Découvrez un nouveau monde – Visitez les États-Unis" ("Discover a New World – Visit the United States").
The poster captures a dynamic view of downtown Chicago, showcasing the Wrigley Building and the Tribune Tower, with a classic drawbridge lifting to allow a vessel to glide along the Chicago River. This snapshot reflects the city’s architectural grandeur and industrial vitality—hallmarks of America’s postwar optimism and progress.
Created during a golden age of travel advertising, the image projects Chicago as both a marvel of modernity and a gateway to American culture, industry, and urban sophistication. The combination of photographic realism and sleek typography, including the subtle integration of the U.S. flag, reflects mid-century design sensibilities aimed at international allure.
Whether viewed as a collectible or a window into Cold War-era tourism diplomacy, this poster remains a vivid reminder of how the United States promoted its cities as centers of innovation, opportunity, and discovery to the world.
Tourism - Photography - United States
Visit the United States
Printed in USA
Good condition
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