Blois - SNCF Circa 1950

This elegant mid-century travel poster, created around 1950 by J. F. Doré, was commissioned by the SNCF (Société Nationale des Chemins de fer Français) to promote the town of Blois, one of the historical gems of the Loire Valley. Printed in striking monochrome with bold red type, the poster features a dramatic photograph of the Château de Blois, framed by lush foliage and a dynamic play of light and shadow.

The image captures the grandeur of the Renaissance wing of the château, showcasing its intricate façade and monumental staircase. The composition draws the viewer upward, emphasizing the architectural complexity and royal elegance that define this iconic site. It’s a powerful yet quiet invitation to explore the rich cultural heritage of France by rail.

Blois, once the residence of French kings such as Louis XII and François I, is a city steeped in history, with the château acting as a living archive of French architectural styles — Gothic, Flamboyant, Renaissance, and Classical. The town itself is perched on the banks of the Loire River, offering a charming blend of winding medieval streets, vibrant markets, and serene river views.

J. F. Doré, though lesser known than some of his contemporaries, brought a refined photographic eye to the SNCF’s promotional campaigns. His ability to merge documentary realism with a sense of poetic atmosphere is clearly evident in this work. The crisp contrasts and careful composition elevate the poster beyond simple advertisement — it becomes a visual ode to French patrimony.

This piece is part of a broader postwar effort by the SNCF to encourage domestic tourism and rediscovery of national landmarks via the convenience and romance of train travel. Posters such as this were displayed in stations and travel agencies throughout France, offering travelers an evocative glimpse of what awaited them.

Railway - Loir-et-Cher - Tourism - France

Printed by Braun & Cie in Mulhouse

Bon état