Tabacs pour la pipe et la cigarette Gilles-Lamarche Circa 1950

A joyful nod to mid-century advertising, this circa 1950 original poster for Gilles Lamarche tobacco products is a brilliant example of playful commercial design from post-war France.

Set against a radiant sky blue background, the poster features a large stylized tobacco leaf cleverly illustrated as a laughing face, complete with a pipe in its mouth and a makeshift hat drawn from smoke or charcoal strokes. The whimsical expression and bold colors immediately catch the eye, embodying the optimistic tone of the era's promotional art.

The inscription reads:
“Tabacs pour la pipe et la cigarette – Gilles Lamarche”
(“Tobaccos for pipe and cigarette”), communicating both the product and its versatility with light-hearted charm.

Designed by Cré Art and printed by Imprimerie Mauge, Paris, this poster merges graphic wit with commercial appeal, reflecting a time when advertising embraced stylized illustration and expressive typography.

An excellent find for collectors of vintage French advertising, mid-century graphic design, or anyone with an appreciation for tobacco-related ephemera and nostalgic visuals.

Tobacco - Advertising

Printed by Marci in Brussels

Good condition, creases