This striking vintage poster from the early 1970s—possibly around 1971—promotes the "Écran Plein Format" (Full-Screen Format) television by Pathé Marconi, a major name in postwar French audio-visual innovation and a key partner of La Voix de Son Maître (the French division of His Master’s Voice).
Set against a dramatic sky with stylized clouds, the poster boldly announces the arrival of a television ready for the 2nd French TV channel—a major cultural development in the broadcasting landscape of the time. The centerpiece is a vintage TV set with a wood-panel frame and chrome accents, showing a joyful black-and-white image of a family running forward, hand-in-hand—symbolizing freedom, progress, and modern domestic bliss.
The design combines bold typography in red and yellow with collage aesthetics, typical of promotional visuals from the transitional period between the 1960s and 70s, where modernism met mass media.
A fabulous collector’s item for fans of mid-century modern design, French pop culture, or the golden age of analog technology.
Advertising - Media
Publicis Paris - Photo: Coquin
Printed by Ateliers Lalande in Gentilly
Good condition, small tears
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