This original travel poster from around 1930 by French artist Yann Le Dall invites viewers to discover the coastal beauty of Plestin-les-Grèves, Saint-Efflam, and Saint-Michel-en-Grèves, picturesque seaside destinations located in the Côtes du Nord (now Côtes-d’Armor) in Brittany, France.
Created for the Chemins de fer de l'État, one of the major French railway companies prior to the formation of the SNCF, this poster exemplifies the golden age of French railway tourism. During this era, artists were commissioned to promote regional travel, capturing the charm of France’s lesser-known locales with striking and idyllic imagery.
Though modest in scale, the region featured in this work boasts rich historical and natural appeal: ancient chapels, expansive beaches, and the famed Grève de Saint-Michel, known for its immense tidal flats and the legend of Saint Efflam. The poster served as an elegant call to escape the city and enjoy the invigorating climate, cultural heritage, and stunning coastline of Brittany.
This piece is a classic example of interwar French travel art, combining promotion with painterly sensibility. Collectors of regional travel posters and enthusiasts of Breton culture will find this a rare and authentic tribute to early 20th-century tourism and regional identity.
Railway - Tourism - Côtes d'Armor - France
State Railways
Printed by Lucien Serre & Cie in Paris
Good condition, traces of folds, slight dirt
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