Biarritz - Musée de la mer 1966

This stunning 1966 original travel poster, designed by Fronval, was issued to promote the renowned Musée de la Mer in Biarritz, France—one of the jewels of French marine heritage.

In a mesmerizing underwater composition, the poster captures a cluster of delicately detailed seahorses gracefully floating before a vibrant coral backdrop. The interplay of rich, earthy reds and deep aquatic tones draws the viewer into the mysterious elegance of ocean life, reflecting the museum's mission to showcase the wonders of the sea.

Commissioned by the French National Railways (SNCF) and Tourism Office, this poster is part of a celebrated era of mid-century travel advertising, when photography and graphic design came together to convey the richness of regional attractions. Biarritz, already famed for its beaches and imperial history, finds here an invitation to explore its quieter, more contemplative side—its connection to the natural world.

Whether you're a lover of vintage travel posters, marine life, or mid-century French design, this original print is a beautifully composed and historically significant example of 1960s visual culture. A rare find that brings the poetic stillness of the sea to any interior space.

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Exhibition - Tourism - France - Seahorses

Printed by Draeger in Paris

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