Citroën la voiture de livraison 1928

This original 1928 advertising poster for Citroën promotes the brand's delivery vehicle, a symbol of France’s growing commercial dynamism in the interwar period. More than just an advertisement, this piece embodies the revolutionary spirit of André Citroën, whose forward-thinking vision helped shape the future of automotive design and production.

By the late 1920s, Citroën had already distinguished itself with mass production techniques modeled after Ford, and was the first European manufacturer to fully embrace modern advertising strategies. This poster would have been part of a comprehensive campaign to showcase Citroën’s utility vehicles as not only reliable and affordable, but also stylish and suited for the rapidly expanding network of small businesses and urban logistics.

Featuring streamlined typography and bold graphic composition typical of the era’s Art Deco influences, the design emphasizes speed, efficiency, and mechanical reliability—key traits associated with the Citroën brand.

Highly sought after by collectors of early automotive history, advertising ephemera, and French industrial design, this piece is a testament to the golden age of poster art and the ingenuity of one of France’s most iconic carmakers.

Automobile - Advertising - Exhibition - France

Ghent - Paris - Algiers - Baghdad - number 16

Printed by H.M. Boutin in Paris

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