New Hillmann Range Circa 1950

This original promotional poster from the early 1950s celebrates the New Hillman Range, a flagship offering from the Rootes Group, one of Britain's most influential automotive manufacturers of the postwar era. Emblazoned with the tagline “Drive in Style for Less per Mile,” the campaign encapsulated the Hillman brand’s commitment to economical, reliable, and fashionable motoring.

Produced during a pivotal moment in British industrial history, the poster highlights a carmaker responding to new consumer expectations—affordability without compromising design or comfort. The phrase "less per mile" positioned Hillman models as cost-effective daily drivers, ideal for a population regaining economic footing in the wake of World War II.

The Rootes Group, which oversaw several major marques including Hillman, Humber, and Singer, used strategic advertising to appeal to emerging middle-class motorists. Hillman, in particular, was known for its sensible engineering and broad market appeal. The vehicles in this "New Range" were designed to balance:

• Fuel efficiency for cost-conscious consumers,

• Durable engineering for peace of mind,

• Stylish simplicity that suited the modern driver.

This campaign likely accompanied broader international marketing efforts, with Hillman vehicles exported to Commonwealth nations and beyond, reinforcing Britain's reemergence as a global manufacturing power.

Today, this poster represents more than just an advertisement—it offers a historical snapshot of an optimistic, forward-looking Britain, eager to modernize and motorize with flair and frugality.

Automobile - Advertising - United Kingdom

Drive in Style for Less Per Mile

The Haycock Press Ltd London

Good condition, small tears, small gaps in the margins