Dolina - moteurs villiers Circa 1950

Bubbling with joy and optimism, this original 1950s French poster advertising the Dolina motorcycle powered by a Villiers 125cc engine is a burst of post-war modernism and consumer enthusiasm. Designed by Gouju and Amalric, the composition speaks directly to a new generation dreaming of freedom and movement.

At the center of this striking lithograph floats a finely detailed light blue Dolina motorbike, framed within a massive, shared thought bubble. Below, two stylized, almost cartoon-like characters — a young man and woman — gaze upward in dreamy admiration, their faces painted in pop hues of fuchsia, yellow, and soft tones. Their unified gaze reflects a cultural moment where personal mobility, romantic adventure, and consumer aspiration all merged into one radiant image.

The playful color palette — dominated by violet, pastel pinks, and sky blue — captures the visual energy of mid-century design while maintaining clarity and purpose. It’s not only a celebration of design, but a bold invitation to a lifestyle: light-hearted, modern, and mobile.

Produced by Editions O.R.P. in Paris and printed by Imeca, this poster sits comfortably between commercial illustration and fine art, capturing a hopeful moment in time when motorcycles symbolized youth, romance, and possibility.

Advertising - Moto - Transport

Monet Goyon Koehler Escoffier

O.P.F. Paris

Bon état