Que le système mondial du socialisme règne N.5 1967

In this powerful 1967 original Soviet poster, Viktor Koretsky—a master of ideological visual art—delivers a stirring vision of global unity under socialism. Blending the techniques of photomontage with emotional resonance, Koretsky constructs not just a poster, but a visual manifesto for international solidarity.

Set against a striking palette dominated by red—a color synonymous with revolution, struggle, and collectivism—the image shows a crowd of young men and women marching forward, flags aloft, eyes shining with hope and purpose. Their youthful smiles project confidence, their stride is resolute, and their posture speaks of progress.

Behind them looms the slogan, printed in blocky Cyrillic script:
“Да здравствует мировая система социализма!”
(Long Live the World System of Socialism!)

But Koretsky’s innovation lies in his clever graphic layering: a vertical cross of light cuts through the crowd, forming a symbolic, almost sacred visual interruption—as if socialism is not only a political force, but a divine light cutting through the mass of history.

This poster is quintessential Koretsky—fusing documentary photography with graphic idealism, designed to stir not fear, but hope and collective energy. It marks a shift in Soviet visual propaganda of the late 1960s, where the aesthetic moved from Stalinist monumentality toward humanized, emotionally resonant images intended to inspire pride and belief in the younger generation.

Produced during the Cold War at the height of the Brezhnev era, this poster also reflects the USSR’s ambition to present socialism as a global system, transcending borders, race, and language—a unifying force of modernity and peace.

Today, this piece stands as a haunting and visually magnetic artifact of political idealism—a reminder of the utopian promises that fueled an era, and the powerful visual language used to sustain them.

USSR - Propaganda - Russia

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