This 1945 original U.S. Treasury poster arrives not as a call to arms, but as a declaration of triumph — visual proof that patriotism has a monetary form. Issued in the final year of World War II, it marks a turning point in American propaganda: no longer pleading for support, but proclaiming overwhelming national participation with unshakable confidence.
At the visual core is a muscular fist gripping a bundle of war bonds, held aloft like a trophy. The hand is stylized, exaggerated — hyperreal in its veins and tension — evoking the grit of the working class and the raw strength of collective action. This is not the hand of an individual, but the amalgamated will of millions.
Just behind, rising into the night sky, is the iconic torch of the Statue of Liberty. Bathed in a cool, celestial blue and topped with a golden flame, it’s not merely a patriotic emblem — it’s a beacon of continuity. The juxtaposition is strategic: liberty and economy held in tandem, one empowering the other. The message is clear — to buy war bonds is not just to fund a war, but to carry the torch of democracy forward.
The typography is monumental. “85 MILLION AMERICANS HOLD WAR BONDS” is less slogan than statistic, a boast rendered in stacked, sans-serif authority. The use of the word “HOLD” in italics injects subtle momentum — as if the act of holding is itself an ongoing, active form of defense. It speaks not just to a past action, but to a present commitment.
Produced during a time when victory was in sight, this poster captures a rare moment of unified civic identity. The war bond was no longer a symbolic gesture, but a widely embraced reality. By 1945, Americans had bought over $185 billion in bonds — a staggering testament to the merging of private sacrifice with national purpose.
In today’s fractured landscape of media messaging, this poster stands as a monument to the era when propaganda wasn’t merely persuasive — it was shared conviction. Its power lies not in fear or guilt, but in collective pride. Here, patriotism is literal: counted, printed, and held tightly in hand.
War 39-45 - Economy - United States
Official US treasury poster
Good condition, creases, small tears
Inscrivez-vous et bénéficiez de remises ou d'offres exclusives.