Hep, garçon ! Perrier 1992

Hep, Garçon!
The provocative ad produced by Ogilvy in 1992, Hep, Garçon! embodies the funny and carefree liberation associated with the sea, sex and sun theme of the 1960s.
Impeccable but plural, the PERRIER brand chose the modern muse of the 30s and 40s to embody its princess of table waters, thus gradually blunting its princess image. At the time, pioneering women embraced traditional refinement and feminine elegance while at the same time making demands - for example, the right to wear pants and sportswear. These women were featured in PERRIER's advertising. For PERRIER, they embodied independent women - a shock to the post-war standards of feminine beauty.

Gastronomie - Eau - Publicité

Ogilvy

Bon état, plis légers